casestudies_Top
These case studies demonstrate Ignite Revenue’s comprehensive approach to revenue growth. My RevenueInsightsm assessment process identifies the many factors affecting revenue growth to they can be addressed.
CASE STUDY #1
THE CLIENT: 15-year-old manufacturing firm

THE SITUATION:

  • Flat revenue for several years
  • Viewed as a commodity by clients
  • Frequently sold on price
  • Poor branding and messaging
  • No revenue-generation plans

EXPERT RECOMMENDATIONS

  • Focus on two of five customer profiles that are most profitable
  • Add new services to differentiate and grow revenue
  • Begin inside sales program
  • Create new branding, messaging and sales tools
  • Implement CRM system for improved lead tracking
THE RESULTS: Revenue grew 25% in the first year.
CASE STUDY #2
THE CLIENT: 20-year-old business services firm

THE SITUATION:

  • Declining revenue
  • High customer churn
  • Low employee morale
  • Ineffective lead generation

EXPERT RECOMMENDATIONS

  • Documenting of processes and better training to improve customer satisfaction and reduce churn.
  • Address root causes of low morale
  • New messaging and branding
  • Improved lead generation process
  • Sales training
  • Annual employee reviews to improve performance
THE RESULTS: Revenue grew to its highest level after 11 months.

CONTACT KEITH

Contact Keith by filling out this form (you’ll get an occasional email too), by calling him directly 770.309.5651, or by sending an email to keith at ignite-revenue dot com.
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